Early in my career, it was my job to convince journalists to join Twitter. I argued that being on the platform would strengthen their reporting, help them connect with their audiences, and give them a way to promote their...
Whether it’s the election, the coronavirus pandemic, or some other natural disaster, language barriers have thrust many non-English speaking Latinos in New Jersey to the bottom of the information chain.
Origen: Center for Cooperative Media to launch Spanish Translation News...
Experimentation allows companies to gain incredible insights into product launches, but not all companies are taking advantage of this opportunity. “You can see the future,” said Peter Gray, vice president of product at Dow Jones. “Any idea hypothesis that you...
We all know that misinformation can spread like wildfire online. We also know that video requires plenty of time and patience. What happens when you need to deal with the two together: covering a time-sensitive story on a time-intensive...
The New York Times will tighten up some of its conduct rules under incoming Executive Editor Joe Kahn, judging by remarks by Kahn. In an interview with David Folkenflik on NPR, Kahn seemed to agree with Folkenflik that reporters building their...
Finding ways to both educate and engage news audiences on a Web site can be a challenge — but adding quizzes can provide a fun, interactive learning experience for users while also benefitting the news organisation.
Origen: INMA: Research: Quizzes...
Digital marketing technologies and their ecosystems have dominated growth in marketing budgets for over a decade. As consumers have shifted their attention from stationary media to perpetual media on the go, traditional advertising lost some of its appeal. In...
She was speaking on a panel at our recent Newsrewired conference on the future of the newsletter format. Ebner, who oversees a roster of 32 individual FT newsletters, says that for a digital subscription-first news organisation, newsletters are an...
Do you feel comfortable viewing your news as a 'product'?Product-focused roles and teams have been around in journalism for a while now, but not all newsrooms embrace the concept wholeheartedly.In a world of 'pivots' to short-lived tools and platforms,...
Today Attorney General Ken Paxton launched an investigation against Twitter for potentially false reporting over its fake bot accounts in violation of the Texas Deceptive Trade Practices Act. On Twitter, “bots” are automated, non-human accounts that can do virtually the...
