In an increasingly crowded and competitive landscape, media companies are constantly seeking new strategies to increase revenue and customer loyalty. Bundling can play an integral part in achieving these goals. By combining multiple products or services into a compelling...
“Friendly friction”, personal phone calls and positive reinforcement are among the subscriber retention techniques advocated by marketing and retention bosses at Immediate Media, Hearst and Mark Allen Group.Subscriber retention was a key theme of last week’s PPA Festival in...
hree hilarious things that made jaws drop in the twenty-tens:1. John Travolta mounted the Oscars stage, looked into the camera, and introduced a performance by a singer whose name he invented on the spot.2. Millions of people posted videos...
Some viral TikTok videos may soon show a new type of label: that it’s made by AI.The ByteDance-owned app is developing a tool for content creators to disclose they used generative artificial intelligence in making their videos, according to...
David Aaronovitch hates it when people leave an organisation after many years and go on to “bitch” about their old employer.He makes clear during an interview with Press Gazette that he has no hard feelings towards The Times, where...
The news-rating group NewsGuard has found dozens of news websites generated by AI chatbots proliferating online, according to a report published Monday, raising questions about how the technology may supercharge established fraud techniques.
Origen: AI Chatbots Have Been Used to Create...
Far from being a problematic competitor, Substack is proving “very helpful” to publishers with their own newsletters by proving readers’ willingness to pay.That is the view of Sarah Ebner, the head of newsletters at the Financial Times who previously...
On a fall evening last year, I was brimming with excitement, anticipation, suspense, and, if I’m being honest, a trace of fear. Good Conflict was minutes away from an experiment in collaboration with the Rochester Beacon to engage community members...
The founder of Politico is launching a new nonprofit news organization that promises to help jumpstart the careers of the next generation of Washington journalists.Politico founder and publisher Robert Allbritton has already committed $20 million to launch the Allbritton...
Ben Smith picked just the right title for his saga of BuzzFeed, Gawker, and The Huffington Post: Traffic (though in the end, he credits the able sensationalist Michael Wolff with the choice). For what Ben chronicles is both the...
