After years of outsourcing projects, Financial Times built its own customer segmentation model. The FT Customer Segmentation tool uses FT’s own data to understand which behaviours predict value so we can better acquire and engage those specific types of customers.This segmentation replaces and...
Not to toot my own horn — but yes, absolutely, to toot my own horn since you read it here before you read it in The New York Times — but the spotlight on a rather great bop “from” the artists Drake and...
So-called "news avoidance" is routinely cited as a key factor in the multi-crisis facing the business of journalism, but it is not clear to me that there is a definitive understanding of what "news avoidance" actually means, and who...
The chief executive of UK-based newsletter startup The Know understands “why people avoid the news” – but wants to entice them in with solutions journalism, issue-focused story selection and a dash of positive news.The Know has 50,000 subscribers across...
The White House has proposed new rules to determine who qualifies for access to its press briefing room on a regular basis — and who can be thrown out for behavior officials determine isn’t “professional.”The rules represent the Biden...
Succeeding in the digital news business requires not only acquiring new subscribers but also retaining them. Trust in the product and brand is a major factor in building a long-term relationship between the company and the customer.
Origen: INMA: Trust,...
A new Journalism Hub from Microsoft, launched Wednesday in honor of World Press Freedom Day, is designed to connect newsrooms with digital tools that can offer a boost in what’s otherwise a fraught moment for the free press.
Origen: An...
ChatGPT and other generative AI tools should not send publishers into “panic mode”, digital bosses at Conde Nast and William Reed have said.Instead, they suggested AI can most usefully be implemented as productivity tools – for example, to improve...
In view of the widespread use of virtual voice assistants and/or voice searches on smartphones to find all kinds of information, this article explores voice search optimisation (VSO) and its application in the journalistic sector. To this end, 32...
Scott Brodbeck, the founder of Virginia-based media company Local News Now, had wanted to launch an additional newsletter for a while. One of his sites, ARLnow, already has an automated daily afternoon newsletter that includes story headlines, excerpts, photos,...
